Marketing, Lead Generation and SEO Audit - Supported Living
Answered 0 / 30(0% complete)
Note: This is the "clipboard" version of the audit. Only allocate tasks to users once you are satisfied that the audit is complete and accurate. Once saved, it is added to your Compliance Calendar as the final version for that month, where you can allocate tasks, upload evidence, and manage actions.
Score
0%
N/A counts as Yes (full credit). Unanswered reduces the score until completed.
Breakdown
0 Yes •0 No •0 N/A •30 Unanswered
Answers Overview
Questions
0/30 answeredQ1 | Unanswered
Is there a clear marketing strategy for the supported living service that defines priority audiences, service models, local areas, differentiators and referral goals?
Evidence to check
- • Plan identifies tenant, family, commissioner and professional audiences
- • Priority support models, local areas and capacity goals
- • Clear differentiators
- • Objectives link to referrals, assessments and placements
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ2 | Unanswered
Does the website clearly explain the supported living offer, the people it can support, accommodation arrangements, local areas, referral routes and how to make an enquiry?
Evidence to check
- • Clear explanation of actual support and housing model
- • Eligibility, local areas and referral route visible
- • Tenancy and funding information is appropriate
- • Plain-English content answers common questions
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ3 | Unanswered
Are the homepage and service pages designed to help prospective tenants, families, advocates and professionals make contact or request an assessment rather than merely describe the provider?
Evidence to check
- • Clear referral and assessment calls to action
- • Tenant outcomes explained in plain English
- • Trust signals near enquiry prompts
- • Clear next steps on mobile and desktop
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ4 | Unanswered
Is the service visible in local Google searches for relevant terms such as supported living in [town], learning disability supported living [area], autism support housing [location] or independent living support near me?
Evidence to check
- • Priority local-keyword search checks
- • Relevant map-pack or organic visibility
- • Target geography matches provision
- • No major gap in priority areas
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ5 | Unanswered
Is the Google Business Profile complete, accurate and actively managed, including service areas, contact details, categories, photos and updates?
Evidence to check
- • Correct business details and category
- • Accurate service area and description
- • Current photos and updates
- • Profile is controlled by the provider
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ6 | Unanswered
Are reviews on Google and other relevant platforms encouraged, monitored and responded to professionally, respectfully and in line with confidentiality requirements?
Evidence to check
- • Recent relevant reviews
- • Professional responses
- • Appropriate feedback-request process
- • Themes inform service improvement
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ7 | Unanswered
Do website pages answer real questions from tenants, families and referrers about eligibility, housing, tenancy, support hours, choice, independence, costs and referrals?
Evidence to check
- • Content explains housing, eligibility, support and independence
- • Answers questions from tenants and referrers
- • Reflects the actual offer
- • No generic filler content
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ8 | Unanswered
Are title tags, meta descriptions, headings and page structure clear and useful for local search visibility and search-result click-through?
Evidence to check
- • Unique page titles
- • Useful meta descriptions
- • Clear heading hierarchy
- • No duplicated metadata or keyword stuffing
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ9 | Unanswered
Does the website include genuinely useful location content for areas where the provider has suitable accommodation or can safely deliver support, without thin or duplicated pages?
Evidence to check
- • Location pages reflect genuine provision
- • Meaningful local content
- • No duplicate town pages
- • Content supports confidence and visibility
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ10 | Unanswered
Are priority service, housing and local-area pages technically accessible to search engines and included in the site's index and sitemap?
Evidence to check
- • Priority pages indexed
- • No accidental noindex tags
- • Sitemap includes key pages
- • Search Console monitored
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ11 | Unanswered
Is the website mobile-friendly and easy to use for tenants, families, advocates and professionals seeking information or making a referral?
Evidence to check
- • Clear mobile layout
- • Prominent contact actions
- • Usable forms
- • No broken key content
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ12 | Unanswered
Are website speed, stability and usability good enough to support trust, enquiries and search performance?
Evidence to check
- • Fast page performance
- • Optimised images
- • No major layout shifts
- • Slow pages improved
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ13 | Unanswered
Are enquiry and referral routes clear and accessible across the website, including phone, email, forms, easy-read information and assessment requests?
Evidence to check
- • Accessible enquiry routes
- • Short usable forms
- • Visible telephone and email details
- • Easy-read information where needed
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ14 | Unanswered
Are key lead actions tracked in analytics, including referrals, form submissions, phone clicks, brochure downloads and accommodation or assessment requests?
Evidence to check
- • Analytics installed
- • Key referral actions tracked
- • Events tested
- • Referral channels can be identified
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ15 | Unanswered
Is there a reliable process to respond promptly and person-centredly to enquiries and referrals, and to progress suitable people through assessment and move-in planning?
Evidence to check
- • Documented referral process
- • Response times tracked
- • Clear ownership
- • Suitable referrals progressed appropriately
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ16 | Unanswered
Are enquiry and referral sources tracked accurately so the provider understands which leads come from search, directories, commissioners, social workers, families, advocates or direct contact?
Evidence to check
- • Referral source captured
- • Data compared with analytics
- • Unattributed referrals minimised
- • Decisions based on source and conversion data
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ17 | Unanswered
Are directory listings and third-party profiles accurate, current and aligned with the provider's brand, contact details, support offer, housing model and service areas?
Evidence to check
- • Consistent business details
- • Current support and housing information
- • Current photos and links
- • Inaccurate listings corrected
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ18 | Unanswered
Is content marketing used to build trust, support local SEO and answer genuine questions about supported living, rights, tenancy and independence rather than publishing generic articles?
Evidence to check
- • Content tied to genuine demand
- • Useful information on rights and independence
- • Links to service pages
- • Outdated content reviewed
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ19 | Unanswered
Are online trust signals strong enough to reassure prospective tenants, families, advocates and referrers before they contact the service?
Evidence to check
- • Appropriate tenant or family feedback
- • Accurate CQC information where used
- • Clear staff and support information
- • Leadership details build confidence
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ20 | Unanswered
Are photos and videos current, high quality and representative of real tenant-led supported living, staff culture and community inclusion, with consent and dignity managed properly?
Evidence to check
- • Recent authentic visuals
- • Tenant-led experience represented
- • Consent and privacy managed
- • Misleading imagery removed
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ21 | Unanswered
Is social media used strategically to support trust, recruitment, community engagement, tenant voice and professional-referrer confidence?
Evidence to check
- • Defined channel purpose
- • Content builds local trust
- • Engagement monitored
- • Tenant voice and dignity respected
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ22 | Unanswered
Are paid advertising campaigns, where used, targeted carefully to appropriate services and areas and measured against suitable referrals, assessments and successful placements rather than clicks alone?
Evidence to check
- • Campaigns linked to suitable referrals and placements
- • Correct location and service targeting
- • Aligned landing pages
- • Quality and cost reviewed
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ23 | Unanswered
Are relationships with commissioners, social workers, care managers, advocates, housing providers, community professionals and local partners developed and reviewed to support appropriate referrals?
Evidence to check
- • Referral-partner plan
- • Outreach records
- • Sources tracked
- • Partners receive accurate information
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ24 | Unanswered
Is the service positioning clear enough that people can understand why this provider is a suitable supported living option compared with alternatives?
Evidence to check
- • Clear differentiator across channels
- • Consistent messages
- • Brand reflects real tenant experience
- • No generic provider claims
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ25 | Unanswered
Are brochures, easy-read materials, downloadable information and email follow-ups current, useful and aligned with the website, referral pathway and tenant rights?
Evidence to check
- • Current materials match support and housing model
- • Easy-read or accessible formats where appropriate
- • Follow-up supports referrals
- • Clear tenant-rights information
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ26 | Unanswered
Is there a structured follow-up process for prospective tenants, families and referrers who enquire but are not yet ready to progress?
Evidence to check
- • Defined follow-up schedule
- • Staged follow-up recorded
- • Useful follow-up content
- • Leads not lost after one contact
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ27 | Unanswered
Are compliance, accuracy and reputational risks managed in marketing, including regulated claims, ratings, testimonials, images, tenant consent, housing claims and availability?
Evidence to check
- • Claims and wording checked
- • Ratings not misleading
- • Consent recorded
- • Non-compliant content removed
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ28 | Unanswered
Does the website use clear navigation and internal links so visitors can move easily from service information to an appropriate enquiry or referral request?
Evidence to check
- • Logical page links
- • Advice links to referral content
- • Navigation supports contact
- • No isolated visitor journeys
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ29 | Unanswered
Are marketing results reviewed regularly at management level, including rankings, traffic, referrals, enquiry quality, conversion, placements, vacancy impact and return on spend?
Evidence to check
- • Regular marketing report
- • Channels reviewed together
- • Referral quality and placements discussed
- • Decisions account for service capacity
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ30 | Unanswered
Is marketing and lead generation treated as a continuous improvement process, with testing and adaptation based on demand, housing and support capacity, competition and results?
Evidence to check
- • Regular visibility and campaign reviews
- • Iterative page improvement
- • Competition and demand review
- • Changes based on capacity and data
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCamera
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