Marketing, Lead Generation and SEO Audit - Domiciliary Care
Answered 0 / 30(0% complete)
Note: This is the "clipboard" version of the audit. Only allocate tasks to users once you are satisfied that the audit is complete and accurate. Once saved, it is added to your Compliance Calendar as the final version for that month, where you can allocate tasks, upload evidence, and manage actions.
Score
0%
N/A counts as Yes (full credit). Unanswered reduces the score until completed.
Breakdown
0 Yes •0 No •0 N/A •30 Unanswered
Answers Overview
Questions
0/30 answeredQ1 | Unanswered
Is there a clear marketing strategy for the domiciliary care agency that defines its priority audiences, care offer, service areas, differentiators and enquiry goals?
Evidence to check
- • Marketing plan identifies private, local-authority and professional-referral audiences
- • Service areas, capacity goals and care priorities are defined
- • Differentiators are clearly stated
- • Objectives link to enquiries, assessments and care starts
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ2 | Unanswered
Does the website clearly explain the agency's home-care services, who they suit, service areas, availability, funding options and how to arrange an assessment?
Evidence to check
- • Clear pages for actual care services
- • Service areas, contacts and assessment route are visible
- • Funding or fee approach is explained appropriately
- • Content answers common questions in plain English
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ3 | Unanswered
Are the homepage and service pages designed to help people and families make contact, request an assessment or call the agency rather than simply describe the business?
Evidence to check
- • Clear calls to action
- • Benefits are explained in plain English
- • Trust signals sit near enquiry prompts
- • Next steps are obvious on mobile and desktop
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ4 | Unanswered
Is the agency visible in local Google searches for relevant terms such as home care in [town], domiciliary care [area], live-in care [location] or care at home near me?
Evidence to check
- • Priority local-keyword search checks
- • Relevant map-pack or organic visibility
- • Target geography matches service capacity
- • No major visibility gap in priority areas
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ5 | Unanswered
Is the Google Business Profile complete, accurate and actively managed, including its service area, contact details, care categories, photos and updates?
Evidence to check
- • Correct business details and care category
- • Accurate service area and description
- • Current photos and profile updates
- • Profile is owned and managed by the agency
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ6 | Unanswered
Are reviews on Google and other relevant platforms encouraged, monitored and responded to professionally, respectfully and in line with confidentiality requirements?
Evidence to check
- • Recent reviews on Google and relevant directories
- • Professional responses to positive and negative reviews
- • Appropriate feedback-request process
- • Review themes inform improvement
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ7 | Unanswered
Do website pages answer the real questions of people, families and referrers about home care, costs, care assessments, visiting arrangements, continuity of carers and independence?
Evidence to check
- • Pages address assessment, continuity, costs and independence
- • Advice content supports real searches
- • Content reflects the actual offer
- • No generic filler content
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ8 | Unanswered
Are title tags, meta descriptions, headings and page structure written clearly to support local search visibility and useful search-result click-through?
Evidence to check
- • Unique priority-page titles
- • Useful meta descriptions
- • Clear heading hierarchy
- • No keyword stuffing or duplicated metadata
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ9 | Unanswered
Does the website include genuinely useful, location-relevant content for the towns and areas the agency can safely and reliably serve, without thin or duplicated pages?
Evidence to check
- • Location pages only where there is genuine capacity
- • Meaningful local information
- • No mass-produced duplicate pages
- • Content supports confidence and search visibility
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ10 | Unanswered
Are priority service and local-area pages technically accessible to search engines and included in the site's index and sitemap?
Evidence to check
- • Priority pages are indexed
- • No accidental noindex tags
- • XML sitemap includes key pages
- • Search Console is monitored
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ11 | Unanswered
Is the website mobile-friendly and simple for people or family members to use when they need to call, enquire or request a care assessment quickly?
Evidence to check
- • Clear mobile layout
- • Prominent call and assessment buttons
- • Usable forms on small screens
- • No broken or hidden key content
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ12 | Unanswered
Are website speed, stability and usability good enough to support trust, enquiries and search performance on both mobile and desktop?
Evidence to check
- • Fast mobile and desktop performance
- • Optimised images
- • No major layout shifts or broken elements
- • Slow pages are improved
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ13 | Unanswered
Are enquiry routes clear and easy to use across the website, including phone, email, forms, brochure requests and assessment requests?
Evidence to check
- • Multiple appropriate enquiry routes
- • Short, usable forms
- • Visible telephone number
- • No broken forms or links
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ14 | Unanswered
Are key lead actions tracked in analytics, including form submissions, telephone clicks, brochure downloads, assessment requests and contact-page visits?
Evidence to check
- • GA4 installed correctly
- • Important actions set as key events
- • Lead events tested
- • Channels generating genuine enquiries can be identified
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ15 | Unanswered
Is there a reliable process to respond to care enquiries quickly, consistently and compassionately, and to progress suitable enquiries to assessment and care-start planning?
Evidence to check
- • Documented enquiry process
- • Response times tracked
- • Follow-up for missed calls and forms
- • Clear lead ownership
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ16 | Unanswered
Are enquiry sources tracked accurately so the agency understands which leads come from organic search, Google Business Profile, paid ads, directories, social media, commissioners, professionals or direct referrals?
Evidence to check
- • Lead source captured in CRM or enquiry log
- • Source data compared with analytics where used
- • Unattributed leads minimised
- • Decisions based on actual source data
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ17 | Unanswered
Are directory listings, home-care marketplaces and third-party profiles accurate, current and aligned with the agency's brand, contact details, service areas and care offer?
Evidence to check
- • Consistent NAP details
- • Current services and service areas
- • Current photos and review links
- • Inaccurate listings corrected
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ18 | Unanswered
Is content marketing used to build trust, support local SEO and answer genuine questions about care at home rather than publishing generic low-value articles?
Evidence to check
- • Content tied to real search demand
- • Specific, useful local information
- • Links to relevant care pages
- • Outdated content reviewed
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ19 | Unanswered
Are online trust signals strong enough to reassure people and families before they contact the agency?
Evidence to check
- • Appropriate testimonials or feedback
- • Accurate CQC information where used
- • Clear staff and care-delivery information
- • Leadership and contacts build confidence
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ20 | Unanswered
Are photos and videos current, high quality and representative of the agency's real carers, culture, home-care delivery and the people it supports, with consent managed properly?
Evidence to check
- • Recent authentic images
- • Visuals reflect real service delivery
- • Consent and privacy managed
- • Misleading visuals removed
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ21 | Unanswered
Is social media used strategically to support trust, local visibility, recruitment, community engagement and professional-referrer confidence?
Evidence to check
- • Defined purpose for each platform
- • Content builds local trust
- • Engagement and enquiries monitored
- • Activity aligns with goals
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ22 | Unanswered
Are paid advertising campaigns, where used, targeted to appropriate locations and services and measured against enquiry quality and care starts rather than clicks alone?
Evidence to check
- • Campaigns linked to qualified enquiries and care starts
- • Correct service-area targeting
- • Aligned landing pages
- • Lead quality and cost reviewed
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ23 | Unanswered
Are relationships with commissioners, social workers, discharge teams, GPs, community professionals, charities and local partners developed and reviewed in a way that supports appropriate referrals?
Evidence to check
- • Referral-partner plan
- • Outreach records
- • Referral sources tracked
- • Professionals receive accurate information
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ24 | Unanswered
Is the agency's positioning clear enough that people and families can understand why they should choose this service over another local home-care provider?
Evidence to check
- • Clear differentiator across channels
- • Consistent messaging
- • Brand reflects real care experience
- • No generic provider claims
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ25 | Unanswered
Are brochures, downloadable materials and email follow-ups current, useful and consistent with the website, care offer and assessment journey?
Evidence to check
- • Current materials match care pathways
- • Common questions answered
- • Follow-up emails support assessments
- • Clear next steps
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ26 | Unanswered
Is there a structured lead-nurturing process for people and families who enquire but are not yet ready to begin care?
Evidence to check
- • Defined follow-up schedule
- • Staged follow-up recorded
- • Useful follow-up content
- • Leads not lost after one contact
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ27 | Unanswered
Are compliance, accuracy and reputational risks managed in marketing, including regulated claims, ratings, testimonials, images, consent and service availability?
Evidence to check
- • Claims and wording checked
- • Ratings not misleading
- • Marketing consent recorded
- • Outdated non-compliant content removed
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ28 | Unanswered
Does the website use clear navigation and internal links so visitors can move easily from care information to an appropriate enquiry or assessment request?
Evidence to check
- • Logical page links
- • Advice links to enquiry content
- • Navigation supports contact
- • No isolated visitor journeys
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ29 | Unanswered
Are marketing results reviewed regularly at management level, including rankings, traffic, leads, enquiry quality, conversion, care starts, capacity impact and return on spend?
Evidence to check
- • Regular marketing dashboard
- • Channels reviewed together
- • Lead quality and care starts discussed
- • Decisions account for service capacity
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCameraQ30 | Unanswered
Is marketing and lead generation treated as a continuous improvement process, with testing and adaptation based on local demand, service capacity, competition and results?
Evidence to check
- • Regular visibility and campaign reviews
- • Iterative page improvement
- • Local competition and demand review
- • Changes based on data and results
Supporting NotesNo notes yet.Notes are stamped with your name, date and time.Photographic Evidence
Attach photos for any answer, including positive evidence.
Image filesCamera
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